2012年9月26日星期三

Week3: Selling EA

To convince managers to support an EA initiative, I think it's the value that EA can offer that matters the most, because business is all about benefit maximization. I read an example of Nokia trying to use the Nokia Siemens Networks as a key business competitive advantage in areas such as network management, customer experience, charging and billing. In this case, Enterprise Architecture can raise new opportunities and capabilities in each different aspect.

In the business point view, EA handles the value chain aspects relevant to the business as a whole: where to improve the business efficiency and develop new value propositions and how to increase efficiency and competitiveness of the business in the context of its environment: markets, competitors, legislative and environmental aspects, influences and impacts.

For the process viewpoint, Nokia Siemens Networks Process Architecture is based on best practices applied with hundreds of customers, and focuses on customer insight, experience and management. It has been especially designed to cope with future requirements of network architecture, and for different business models, such as Network Provider/Service.

For the information viewpoint, The Nokia Siemens Networks includes the modeling of information entities, their attributes and their inter-relationships, and also additional aspects such as data ownership, master data management, metadata repositories, and distribution of data stores. It shares information and data Model for applications and solutions

For the Technology viewpoint, it addresses the selection of platforms, middleware, and infrastructure along with issues of relevant standards. This includes the communication infrastructure and IT services, the strategy for selecting HW and SW platforms, operating systems, and middleware and programming languages.

In conclusion, the EA analysis benefits the system implementation in following ways:
1.    improve agility
2.    improve operational efficiency
3.    improve customer satisfaction
4.    assure business continuity
5.    decrease the total cost and accelerate procedures.

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